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Shop our Primitivo wines from Puglia, from fresh, fruit-driven everyday bottles through to richer Primitivo di Manduria and mature Riserva styles. Primitivo is famous for ripe blackberry, plum and black-cherry fruit, soft tannins and a smooth, generous character, making it a natural choice if you enjoy rich, approachable reds.
There isn't one Primitivo that's right for everyone. Choose a younger style when freshness and easy-drinking fruit matter most, move towards Primitivo di Manduria or Riserva when you want greater depth and complexity, or explore a Primitivo blend for something a little different. We also stock Tramari, a fresh, dry Primitivo rose.
If you're unsure which bottle suits you, see our Primitivo recommendations.
If you're looking for rose, the choice is simple: San Marzano Tramari Primitivo Rose shows a fresh, elegant side of the grape, with cherry and raspberry fruit and a crisp, lightly saline finish.
If you're looking for red Primitivo, read on and we'll help you choose the style that suits you best.
If you'd like to discover what Primitivo naturally tastes like, we'd usually start with San Marzano Il Pumo Primitivo. It's fresh, fruit-led and gives you a particularly clear introduction to the grape.
If smooth, uncomplicated everyday drinking matters more, Valbello Primitivo is an approachable alternative, particularly if Malbec or Shiraz is normally your starting point.
If you prefer smoother, more developed reds and want to move a little further up, San Marzano Talo Primitivo di Manduria DOP keeps plenty of ripe fruit but adds greater depth, texture and complexity.
If you already enjoy Primitivo and want to discover what its richer and more ambitious expressions can offer, these are the bottles we'd start with.
San Marzano Anniversario 62 Primitivo di Manduria Riserva pushes the grape's fruitiness, depth and complexity furthest. Choose it if you enjoy rich, generous reds and want the fullest expression of that side of Primitivo.
Produttori di Manduria Elegia Primitivo offers similar depth and complexity but with a more restrained fruit character. We'd choose it when elegance and complexity matter more than outright fruit intensity.
If you want some of that extra depth and complexity without moving as far up the range, Brunilde di Menzione Primitivo di Manduria Riserva is a very useful middle ground.
If you already know Primitivo and want to explore another direction — or you sometimes find straightforward Primitivo a little too fruit-forward — we'd look towards one of the blends.
San Marzano Collezione 50 Cinquanta blends Primitivo with Negroamaro, bringing a more savoury dimension while retaining plenty of richness and depth. It's also an excellent off-the-beaten-track gift for someone who already knows Primitivo well.
Boccantino Primitivo Susumaniello takes a different route, combining Primitivo's ripe fruit with Susumaniello for a lively alternative to a straightforward varietal Primitivo.
If you're still deciding whether Primitivo itself is right for you, our Should You Buy Primitivo? guide explains the grape, its flavours and styles in more detail.
If Primitivo isn't quite the direction you want but you'd still like to explore wines from the region, browse our Puglia wine collection.
