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Primitivo is a rich, generous red wine best known for ripe blackberry, plum and black-cherry flavours, often accompanied by spice, chocolate and a warming finish.
Most Primitivo comes from Puglia in southern Italy, where the warm Mediterranean climate helps the grapes achieve deep colour, full flavour and naturally soft, approachable tannins. Styles range from smooth everyday wines to concentrated Primitivo di Manduria and oak-aged Riserva bottlings.
Browse our current Primitivo wines below, with bottles suited to relaxed meals, barbecues, gifts and special occasions.
If you have browsed the wines but are still deciding, these guides and collections may help you find the right next step.
Learn how lighter, fruit-led Primitivo differs from richer Primitivo di Manduria and premium Riserva wines, and decide which style best suits your taste and budget.
Read: Should You Buy Primitivo?
Primitivo is only one part of Puglia's varied wine scene. Discover the region's other grapes, producers and wine styles, including Negroamaro, Susumaniello, Verdeca and Fiano.
Visit the Puglia Wine Buying Guides
San Marzano produces Primitivo at several levels, from approachable everyday bottles to concentrated, oak-aged wines from Manduria.
Read: Should You Buy San Marzano Wines?
Browse the San Marzano collection
See how richer and lighter Puglia wines pair with pizza, pasta, barbecue food, roast meat, cheese and vegetarian dishes.
Read: What Food Goes with Puglia Wine?
Negroamaro is generally drier and more savoury, while Susumaniello combines ripe dark fruit with freshness and firmer structure.
