The name "qupé" was chosen to honor the Chumash, the indigenous people of the Golden State's Central Coast and Channel Islands.
In contrast to the Old World, Qupé focuses on cool climate expressions of Rhône varietals, which it is uniquly able to do in California as its vineyards are all located in East-West valleys which function as open windows to the cool Pacific Ocean.
This is why cool climate varieties excel in the coastal regions of the Central Coast and allows Qupé to focus on cool climate expressions of Rhone varietals.