The Hacien brand evolved from a trip to Jalisco, Mexico were they first saw tequila drinkers pause between sips to appreciate the depth of flavour — as the locals have been doing for centuries.
A mark of respect for the quality of the tequila — at odds with the shot culture they knew from bars back home. They were converted immediately.
It was an experience they didn’t want to leave behind. It inspired them to bring premium tequila home to the UK and to create a new appreciation for this often-overlooked spirit.