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Whether you are discovering Puglia for the first time or returning to a favourite bottle, these guides will help you choose the right wine with confidence.
Start with the style you enjoy, the meal you are planning, a producer you would like to explore or simply browse our complete range of Puglia wines.
Compare three distinctive Puglian red-wine styles and find the one most likely to suit you.
Choose Primitivo if you enjoy ripe fruit, smooth texture and generous, full-flavoured reds.
Choose Negroamaro if you prefer drier, more savoury wines with herbs, spice and food-friendly structure.
Choose Susumaniello if you want dark fruit, greater freshness and something less familiar.
Read the Primitivo Buying Guide
Read the Negroamaro Buying Guide
Read the Susumaniello Buying Guide
Start with the meal you are planning and find the most suitable Puglia wine, or begin with a bottle you already own and discover what to serve alongside it.
Read What Food Goes with Puglia Wine?
Discover why we have chosen to stock particular Puglian producers, what styles they specialise in and which wines are most likely to suit you.
View our complete range of red, white and rosé wines from across the region.
You will probably enjoy Puglia wines if you...
✓ Like ripe, generous fruit
✓ Prefer smooth, approachable reds
✓ Enjoy warmth and Mediterranean character
✓ Want good value at everyday and premium prices
✓ Like wines for pizza, pasta, grilled meat and hearty food
✓ Enjoy discovering native Italian grapes
Puglia may be less suited to you if you...
✗ Mainly drink very light or delicate wines
✗ Prefer lean reds with restrained fruit
✗ Dislike warmth, concentration or fuller body
✗ Usually favour cool-climate styles
From the Shop: Puglia is often an easy region to recommend because its wines are generous and approachable. The main decision is usually whether you want something smooth and ripe, savoury and structured or fresher and less familiar.
| If You Want... | Choose... | What to Expect |
|---|---|---|
| Soft, rich and fruity | Primitivo | Ripe plum, blackberry, warmth and a rounded texture |
| Dry, savoury and food-friendly | Negroamaro | Dark fruit, herbs, spice and firmer structure |
| Fresh, dark-fruited and different | Susumaniello | Dark berries, freshness, energy and a more distinctive style |
Choose Primitivo when you want the softest, ripest and most immediately generous style.
Choose Negroamaro when you want a drier, more savoury red that works especially well with food.
Choose Susumaniello when you want something less familiar, with dark fruit but greater freshness and structure.
From the Shop: None of these grapes is automatically better than the others. They simply suit different drinkers, meals and occasions.
You do not need to understand the whole region before choosing a bottle.
1. Choose the style or grape that suits you
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2. Explore a producer or food pairing
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3. Browse the most relevant wine collection
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4. Choose your bottle with confidence
Good starting points: Everyday Primitivo, Negroamaro or a fresh Puglian white.
Look for clear fruit, easy drinking and good value rather than maximum concentration or long ageing.
Good starting points: Primitivo for richer or meatier dishes; Negroamaro for tomato, herbs, olives and savoury flavours.
Good starting points: Primitivo for smoky or sweet sauces; Susumaniello for grilled meat, herbs and charred vegetables.
Good starting points: Premium Negroamaro, Susumaniello or a fuller Primitivo.
Choose a wine with enough depth and structure for roast meat, gravy and richer side dishes.
Good starting point: A premium or icon-level wine from a trusted producer such as San Marzano.
This route works particularly well when the recipient enjoys rich, full-bodied southern Italian reds.
Good starting point: Susumaniello.
It offers a distinctive Puglian experience while remaining approachable for someone trying the grape for the first time.
Good starting points: Puglian white wine or dry rosé.
These styles are generally better suited to fish, shellfish, chicken, salads, antipasti and Mediterranean vegetables.
Puglia wines work particularly well with generous, everyday food.
Pizza → Primitivo or Negroamaro
Tomato pasta → Negroamaro or Susumaniello
Barbecue → Primitivo
Steak → Negroamaro or Susumaniello
Roast lamb → Negroamaro
Seafood → Puglian white wine
Antipasti → Puglian rosé
Rich vegetarian dishes → Susumaniello or Negroamaro
The complete guide works in both directions: begin with what you are cooking or begin with the bottle you have already chosen.
Read the complete Puglia Food Pairing Guide
The producer can be just as important as the grape. Some wineries specialise in rich, modern styles, while others focus on freshness, tradition or particular vineyards.
Our producer guides explain why we have chosen to stock each winery, what style it specialises in and which bottles within its range are most likely to suit you.
San Marzano is a strong choice if you enjoy ripe, polished and approachable Puglian wines with dependable quality across several price levels.
Its range allows customers to move from easy-drinking everyday bottles to more concentrated premium wines and rich special-occasion labels.
Choose San Marzano if you want:
✓ Smooth, fruit-driven wines
✓ Reliable quality
✓ Native Puglian grapes
✓ Everyday, premium and icon-level choices
✓ A producer you can return to with confidence
Read Should You Buy San Marzano Wines?
More producer guides can be added here as our Puglia range develops.
Rich, ripe and smooth → Choose Primitivo
Dry, savoury and food-friendly → Choose Negroamaro
Fresher, distinctive and less familiar → Choose Susumaniello
Choosing for tonight’s meal → Use the Food Pairing Guide
Choosing within one producer → Use the San Marzano Guide
Use these collections when you already know which grape or producer you want to explore.
Browse all Puglia wines
Browse Primitivo wines
Browse Negroamaro wines
Browse Susumaniello wines
Browse San Marzano wines
View the complete collection of Puglia buying guides, including grape, producer and food-pairing advice.