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This guide is here to help you narrow our Puglia range to the wines most likely to suit what you're looking for today.
Puglia is famous for ripe, generous reds, but it also offers fresher reds, characterful whites and dry rosé.
I know the kind of wine I enjoy → Choose by wine style
I know what we're eating → Choose around the food
I know a producer I like → Choose by producer
I want to try something different → Explore different Puglia styles
I just want to see the wines → Browse all Puglia wines
Start with the style you normally enjoy. You do not need to know the grape names first.
Primitivo is Puglia's classic rich, smooth red, with ripe plum, blackberry and a rounded texture.
Browse Primitivo wines
Need more help? Read the Primitivo guide
Negroamaro keeps plenty of dark fruit but adds herbs, spice and a drier, more savoury finish.
Browse Negroamaro wines
Need more help? Read the Negroamaro guide
Susumaniello also gives dark fruit, but usually with more freshness, energy and shape.
Browse Susumaniello wines
Need more help? Read the Susumaniello guide
Malvasia Nera is another good choice if you enjoy ripe fruit with softer spice and a warm southern Italian character.
Nero di Troia offers dark fruit with firmer structure and a fresher, less overtly ripe feel than Primitivo.
View our Nero di Troia wine
Need more help? Read the Nero di Troia guide
Fiano gives you a more aromatic, textured white style while still retaining useful freshness.
Verdeca is typically fresh and lively, with citrus, herbs and a clean Mediterranean character.
Vermentino is another fresh, dry option, with citrus, floral and herbal character and a lightly saline Mediterranean feel.
Puglia rosé can be a useful middle ground when you want freshness with more flavour and body than a very pale, delicate style.
If the meal is already decided, our Puglia Food Pairing Guide will get you to the right style more directly.
Choose Puglia wine for your food
If you already know a producer, or want to compare different house styles, this can be one of the quickest ways to narrow the range.
Polished, fruit-driven Puglia wines across red, white and rosé, from dependable everyday bottles to powerful premium and icon reds.
Browse San Marzano wines
Read the San Marzano guide
A useful choice if you prefer freshness, structure and regional character rather than sheer richness.
Browse Botromagno wines
Read the Botromagno guide
A strong route if you already enjoy rich Puglian reds and want to take that style a step further, with greater depth, structure and maturity.
Browse Brunilde di Menzione wines
Read the Brunilde di Menzione guide
A useful route if you want to explore several approachable Puglian grapes and styles through one recognisable range rather than specialising in a single grape or producer style.
Browse Boccantino wines
Read the Boccantino guide
A strong choice if provenance matters to you: a historic Manduria cooperative rooted in Primitivo, with our range also showing a fresher side of Puglia through Verdeca.
Browse Produttori di Manduria wines
Read the Produttori di Manduria guide
If you're interested in Puglia but none of the routes above has quite resolved the choice, you can simply browse the complete range and see what catches your eye.
If none of these Puglia styles sounds like what you enjoy, another region or grape may simply be a better starting point.
| Should You Buy Boccantino Wines? |
| Should You Buy Brunilde di Menzione Wines? |
| Should You Buy Produttori di Manduria Wines? |